Shape step 3 reveals on the an excellent scatter plot chart the significant confident matchmaking within quiddity concreteness out of meme families as well as the cohesiveness and you may individuality of the generic qualities
Given that indicated, meme group that were rencontre en tant qu’homme dans la 40aine seen to be more natural have been including the individuals sharing unique content and you can function features (R dos = .83). Such as for instance, “Also Damn Highest” distinctively deals with governmental situations, as well as in “Photos of the day,” really occasions provided each other graphic and you may audio variations.
It displays around three quantities of quiddity concreteness, exhibiting that meme family that have a highly obvious and you may real quiddity (an item or a certain reputation) together with had a tendency to have more cohesive and you will original unique content, participation, and you will function universal functions. The fresh new extraordinary highest countless “Superstar Conflicts Man” exemplify so it loved ones. The brand new uniform presence of your own special blade throughout the bulk off instances provided that it meme family members a tangible quiddity. But meanwhile, many of the circumstances have been much like each other inside the this new universal form, contribution, and you will posts features, talking about the newest seemingly book factors out-of fights.
Discussion
Within this studies, we working a huge-size data to investigate the brand new themes and you can formations underpinning Sites meme networking sites. Our very own deviation point try a theoretic distinction between a couple pushes one bind internet sites memes with her: the specific quiddities of their own family and common qualities of the greater meme culture. We strived not just to provide a descriptive article on these types of pushes, and to describe how they are about each other, and also to the dwelling off meme networking sites. Brand new results associated with the exploratory foray contribute to the newest literature on sites memes a number of theoretic and you may methodological domain names, since described lower than.
Determining popular quiddity systems: The investigation revealed five particular quiddities – object, particular reputation, simple reputation, step, and phrase. That action was the most common is very sharing: Oftentimes, they shown the fresh embodied character regarding web sites memes, hence make with the activities of individuals who imitate anyone else on social areas (Shifman, 2013 ). Imitating a task inside a person’s individual strategy is generally simple to manage therefore the design is easy knowing (Lewis, 2012 ). As such, it could end up being the an inviting way to tend to be yourself on the brand new memetic replace.
Identifying the newest conventional (and you can periphery) of your own memetic fields: I outlined new main-stream off meme society because of the discussing the most well-known articles, contribution, and form top features of preferred sites memes and their instances. Help previous qualitative observations (Milner, 2012 , 2013c), it actually was unearthed that white men young ones and you will young people was the average people usually. Common culture, dinner, and you will the fresh media was indeed the most typical information, while political stuff try much less commonplace. Such results corroborate earlier talks of your own “whimsical” gist regarding sites memes and their strong connection in order to pop music people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).
New cohesiveness and you may uniqueness out of meme family members: Because of the difference in quiddity and you will universal attributes, the cohesiveness of good meme relatives regarding common stuff, contribution, and you may function isn’t guaranteed. Our results signify even in the event meme families are generally cohesive, the amount of cohesiveness differs between household. A central feature we seen to be correlated with this particular variability was individuality, otherwise distance regarding conventional. The greater novel an excellent meme loved ones try, the greater number of new resemblance away from attributes one of their hours. So it shopping for validates what we tagged just like the individuality-cohesiveness pendulum: They demonstrates that the fundamental tension between communality and characteristics underpinning users’ reasons is additionally manifested throughout the sites away from memes one they generate.